Ronlee Ben-Gal
Product Designer

Design Principles

Design Principles


These are the principals that I believe are the foundational pillars of a great designer and elevated design culture. They are reflected throughout my case studies to show how they have influenced my work.

Go Wide and Keep Learning 

Trust the process. This is key to elevated problem solving. Sometimes you will succeed, other times you will fail, but via the process, you are guaranteed to learn. Don’t back away because you can’t envision it in your head right away. Explore the obvious solutions, and then multiple others, get to the weird corners of your mind. Design is ever evolving, always be making forward progress. The role, the practice, the field, the mediums, the platforms will continue to change year over year. Iterate and iterate again, you’ll never be “done,” and appreciate the beauty of that.

Design for Better

As designers we have the power to shape how people consume and interact with the world around them, it is our job to make sure we’re giving people the tools to empower growth, learning, and empathy.

Know People, Elevate Them

Building real relationships promotes empathy. Don’t put people down. Thrive to understand their perspective. Always ask more questions. Lift up the people around you and you will shine, you are a direct reflection of the company you keep. Help the people around your grow and develop in any form. These people are your family, your friends, your coworkers, your neighbors, your community, your users…

Always Seek Feedback

Check your ego at the door. Even the best authors have editors. It is your responsibility to be able to hear it from others and also provide others with grounded feedback. Ask for feedback early and often. Ask your best users, your churned users, people who have no idea what you’re doing, your neighbors, your friends, your colleagues, the list goes on…

Keep it Simple

Anyone can make something complicated. How can you consolidate? What is the essence of the interaction, what you want to learn, what needs to be measured? Zoom in and zoom out simultaneously. Work sustainably. You don’t always need to reinvent the wheel, but if you do, there better be a damn good reason.

Advocate for the Users

If it doesn’t make sense, if they don’t like it, if doesn’t solve a problem or address a need, they won’t come. Solve the user’s problem first and foremost. This is baseline, if you do nothing else, you must do this.

Flex Your Superpower

As a designer, your superpower is the ability to create and show concrete examples. Others can speak in the hypothetical, but designers bring ideas into view in order to facilitate a more productive and aligned conversations.